Press

As seen in
PEOPLE

Our work doesn't stay local. From Minneapolis studios to the Grammy and Oscars red carpets — here's where the press has taken notice.

PEOPLE — by Tricia Despres

Simonetta Lein Lets Her Award Show Dresses Drive the Conversation: 'A Message of Unity and Connection'

Her Grammy and Oscars gowns featured powerful graffiti phrases and were created by a diverse team of immigrants and minorities.

Styling & Creative Direction — Avant-Garde Consulting Group

Read the full feature
Simonetta Lein Lets Her Award Show Dresses Drive the Conversation: 'A Message of Unity and Connection' — Grammy Awards — the couture graffiti draped gown on the red carpet.
Grammy Awards — the couture graffiti draped gown on the red carpet.
Simonetta Lein Lets Her Award Show Dresses Drive the Conversation: 'A Message of Unity and Connection' — “Built This Without Permission” hand-lettered across the train.
“Built This Without Permission” hand-lettered across the train.
Simonetta Lein Lets Her Award Show Dresses Drive the Conversation: 'A Message of Unity and Connection' — Oscars week — the second couture design, “One World, One Humanity.”
Oscars week — the second couture design, “One World, One Humanity.”
Simonetta Lein Lets Her Award Show Dresses Drive the Conversation: 'A Message of Unity and Connection' — “Un Mundo Unido” — the world mapped across the gown's train.
“Un Mundo Unido” — the world mapped across the gown's train.

Why it matters

  • National editorial feature in PEOPLE, one of the largest entertainment publications in the world.
  • Two couture red-carpet looks styled for the Grammy Awards and Oscars-week events.
  • Collaboration with designers Shameless Opinion and Artine, with artwork by Da Shop on Fed.

From the article

“It was a message of unity and connection.”
“People continue to tell me the dress inspired them to dream bigger.”

Photography credit: Ausonia Partners LLC

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